Meta Glasses Launch at 299 Dollars: What We Know

Meta just dropped its own-brand smart glasses starting at 299 dollars, ditching the Ray-Ban label and undercutting Snap Specs by nearly 2000 dollars.

Harjindar Singh

Founder & Lead Technician

June 24, 2026 at 12:14 AM IST 4 min

Meta Glasses Launch at 299 Dollars: What We Know

Quick answer

Meta launched its own-brand Meta Glasses starting at 299 dollars, built with EssilorLuxottica but dropping the Ray-Ban name. They have no screen but pack a camera, speakers and a button that triggers Meta AI, with up to eight hours of battery.

Meta just put its own name on smart glasses, and the price is the headline

Meta launched a new line of smart glasses called Meta Glasses, starting at 299 dollars, and for the first time the company is selling them under its own brand instead of the Ray-Ban or Oakley names it has leaned on until now.

The reason this is trending: the glasses went on sale today across several countries, and they land just one week after Snap unveiled its own consumer smart glasses, Specs, at a steep 2,195 dollars. Meta undercut that by nearly 2,000 dollars, and that gap is the whole story.

These are still made in partnership with EssilorLuxottica, the eyewear giant behind Ray-Ban. What changed is the label on the temple. Dropping the fashion co-brand lets Meta own the product outright and, clearly, push the entry price down to something closer to mainstream.

What you actually get for 299 dollars

There is no screen. The Meta Glasses do not project anything into your field of view. What they do carry is a camera and a set of personal speakers built into the arms, plus a dedicated button.

By default that button wakes the Meta AI assistant. You can also remap it to launch a specific feature of your choosing, which is a small but useful nod to people who want a fast shortcut rather than a voice prompt every time.

Meta says the assistant can answer questions about everything from sports scores to local restaurant picks, can understand what you are looking at through the camera, and can help manage day-to-day tasks. In practice this is a hands-free, voice-first device: you ask, it looks, it talks back.

Battery is the other number worth holding onto. Meta claims over eight hours on a charge, and the bundled charging case adds up to 40 hours more. For an all-day wearable, that case matters as much as the glasses.

How the lineup breaks down

Meta is launching more than one look, which signals it wants these on a lot of different faces, not just early adopters.

Meta Adventurer — a rectangular frame, offered in standard and large sizes. This reads as the default, everyday pair.
Meta Fury — a boxier shape that resembles popular men style frames.
Meta Glasses by Kylie — a slim oval frame designed with American model Kylie Jenner, and the clear play for fashion-forward buyers.

The variety in colors and lens combinations is part of the pitch. Smart glasses only work as a product if people are willing to wear them in public, so the frame design is not a side detail; it is arguably the feature.

Why Meta can afford to go cheap here

Meta and EssilorLuxottica together hold an estimated market share of more than 80 percent in smart glasses, according to Counterpoint Research. That dominance is the lever. When you own the category and the supply chain partner, you can set the floor price and dare everyone else to match it.

If you wear prescription lenses, confirm your exact lens and frame combination before you buy. The 299 dollar figure is the starting price, and prescription lenses, premium tints, or the Kylie frames can push the real cost higher than the headline.

Snap going premium at 2,195 dollars and Meta going mass-market at 299 dollars tells you the two companies are betting on opposite strategies. Snap is selling a niche, high-spec vision of the future. Meta is trying to get a camera and an AI assistant onto as many faces as possible, as fast as possible.

The features that are coming, not shipping yet

A few things on the glasses are promised rather than present on day one, and it is worth keeping them straight.

Meta says the display-less glasses will soon support a Pedestrian navigation feature, giving turn-by-turn directions for walking. Since there is no screen, expect that guidance to come through audio rather than visual arrows.

The company is also adding 14 new languages to its live translation feature, including Japanese, Mandarin Chinese, Hindi, and Korean. For travelers, real-time translation whispered into your ear is one of the more genuinely useful things this category can do.

What happens next over the coming 24 to 72 hours

The immediate window is about availability and reaction, not new announcements.

Stock and shipping: With sales live today in several countries, watch for early sell-outs on the most popular frames and colors, particularly the Kylie collaboration. Launch-day inventory on hyped wearables tends to move fast.
Hands-on reviews: Expect the first real-world reviews to start landing within a day or two, focusing on camera quality, how natural Meta AI feels in public, and whether the eight-hour battery claim holds up.
Privacy questions: Camera glasses always reignite the bystander-privacy conversation. Anticipate fresh scrutiny of the capture indicator and what Meta does with what the camera sees.
Competitor response: Snap just priced high. Meta just priced low. The next move in this rivalry is the one to watch, and 299 dollars sets a hard benchmark for anyone entering the space.

For now, the takeaway is simple: smart glasses just got a lot cheaper, and the company that already dominates the category is the one that made it happen. If you have been waiting for a reason to take this gadget seriously, the price tag is finally it.

Source: TechCrunch

Frequently asked questions

How much do the new Meta Glasses cost?＋

The Meta Glasses start at 299 dollars. That is the entry price for the base frame and lens combination; Meta sells several styles, including a Kylie Jenner collaboration, with prices varying by color and lens choice.

Do the Meta Glasses have a screen?＋

No. The Meta Glasses are display-less. Instead of showing visuals in your field of view, they rely on a built-in camera, personal speakers in the arms, and the Meta AI assistant that you talk to and hear responses from.

What is the battery life of the Meta Glasses?＋

Meta claims over eight hours of battery life on a single charge. The included on-the-go charging case adds up to 40 hours of extra usage, so you can top them up through the day without finding an outlet.

How are Meta Glasses different from Ray-Ban Meta glasses?＋

These carry Meta own branding rather than Ray-Ban or Oakley, even though they are still made with EssilorLuxottica. They start at a lower 299 dollar price and come in new frame styles like the Adventurer, Fury, and a Kylie Jenner oval design.

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Harjindar Singh

Founder & Lead Technician

Harjindar founded Ask Technicians to cut through bad tech advice. He writes hands-on troubleshooting guides drawn from years of real-world repair and support work.