Instagram is expanding its TV app with longer-form videos, episodic series and Live TV, plus a Samsung rollout and casting from phones.
Instagram said it is exploring ways to bring longer videos, content spanning multiple episodes, and live creator experiences to its TV app.
The app is getting several mechanics borrowed from how people actually watch television.
For years Instagram has measured itself against TikTok and YouTube, the two platforms that own short and mid-form video attention.
This is early and experimental, so temper expectations.
Read the complete breakdown, fixes and what happens next.