Starting July 1, California law SB 576 makes it illegal for streaming services to play ads louder than the show you are watching.
Streaming ads that blast you out of your seat become illegal in California on July 1.
The core requirement sounds simple: an ad cannot be louder than the show.
The most interesting question is geographic reach.
Expect the July 1 deadline to arrive with very little public fanfare from the platforms.
Read the complete breakdown, fixes and what happens next.