Your first Facebook page has just gone live. It might be for your small business or a cause you’d like to promote. The page itself is quite simple to create, but how do you encourage people to like it and connect with it?
Even if you don’t know where to begin, there are some specific steps you can do to boost the exposure of your page and grow its audience. Facebook is an excellent way to attract people’s attention because it is one of the largest social media platforms in the globe. The greatest advice on how to do this can be found below.
It’s critical to publish on your page as frequently as possible when you’re just starting out. Once a day is an excellent beginning point. People who view your posts frequently will be more likely to engage. However, you don’t want to spam people’s feeds with postings, so limit yourself to two per day if you want to post more frequently.
According to a Hubspot study, sites with fewer than 10,000 likes that publish more than 60 times a month, or twice a day, receive fewer clicks on their posts. It’s also great if you post at least three times every week during the week. It will be advantageous to publish more frequently if you reach 10,000 followers.
Your best bet at first is to invite others to like your page, such as friends and family members. If you invite your Facebook friends, they will be more inclined to look at your page, especially if you already have a significant number of friends. Depending on how many people you invite, you can easily acquire your first 100-200 likes using this strategy.
You may also share a link to your page on your personal Facebook profile, making it simple for your friends who already follow you to like it.
Posting as your page in a related Facebook group is another wonderful strategy to grow your page’s readership. If you have a page dedicated to your art, for example, posting as your page in an art-related Facebook group is a terrific approach to get more people to see it and click on it.
Instead of just providing a link and waiting for others to turn up, try to publish something relevant to the group or give some information. Also, read the rules of any group you plan to post on, as some of them will not allow people to promote their businesses. Create an interesting post that contains photographs, video, and a call to action if all is in order (see tip six below.)
Any company page can benefit from Facebook ads. The social media behemoth is well-known for its uncanny ability to tailor adverts to the right people. Using Facebook’s Audience Insight tool, you can see what types of individuals like and engage with your page. The ages, localities, hobbies, and social media habits of those who like your page will be displayed.
Using this information about your target audience, you may create a tailored ad that Facebook will show to people who fall into this category. As a result, your ad is more likely to reach people who will interact with your page, allowing you to quickly expand your audience.
If your page has a lot of followers in a given age group, you should tailor your postings to them. If you notice that people between the ages of 18 and 25 are more engaged with your page, for example, you should utilise wording that appeals to this demographic. But keep in mind that you don’t want to come out as phoney. If you’re unsure how a specific demographic will react to your articles, you should conduct some research by conversing with people who share similar interests.
Consider the challenges or limits that your target readership may be dealing with, and tailor your content accordingly. Keep your postings basic and add an image or short video that gets the information through fast if your audience comprises of people who don’t have a lot of free time, such as parents.
A simple phrase that encourages your readers to interact with your article or page is referred to as a call to action. You can invite people to provide their thoughts in the comments section of the post, or you can create a poll using various Facebook responses (bearing in mind that some reactions, such as the Love react, improve the exposure of your Facebook page in people’s feeds).
Including a call to action can significantly enhance interaction and, in the long term, help to grow your page’s audience, and it’s one of the simplest ways to do so. You don’t have to include one in every post, but you should try to do so on a regular basis.
Your brand’s website or other social media sites may already link to your Facebook page, but email is another wonderful area to link to your page. If you contact people on a regular basis, this link can help you get a few extra likes.
To do so, go to your email settings and select Signature from the drop-down menu. This may be found on the General Settings tab of Gmail. You may add a link and even clickable icons from sites like Exclaimer from this screen.
When you go Live on Facebook, you’re live broadcasting to your page’s audience, and people can interact with your video during the session. The popularity of this content format is expanding, and Facebook discovered that users are three times more likely to view Live videos while they are being streamed.
When you go Live, your video will appear higher in people’s newsfeeds than when you’ve finished a Live stream. As a result, it’s a good approach to catch people’s attention and boost engagement. Remember that Facebook now prefers Live videos with genuine footage rather than just visuals.
One of the most effective strategies for growing a business or organisation is social media. Your audience can grow dramatically if you know how to use these channels correctly. In the comments, tell us how you utilise social media to market your business.